HELLO | TWELVE, APRIL 2021
I'm excited to share that Delegate, after nearly 14 years in business, is finishing up our first major re-brand! Below is our new logo and color scheme:
A little background on what these changes signify to us, because what's a brand without a story?
We purposely chose a lighter, more elevated, calming and happy color scheme of emerald green and turquoise blue along with a new font. We feel this styling represents our brand in a polished, genuine and impactful way.
The dot formation within our new logo is quite intentional. Our clients are the blue dot on top, being elevated, leveraged, freed up. Given our core focus: to create freedom for visionary leaders to do what they love and have a big impact, that blue dot is a visualization of that freedom.
We represent the dots along the bottom - our people, process and passion! Those 3 bottom dots are the important work that we do to support and elevate our clients. They also represent the 3 things that make us unique in the work we do (our 3 Uniques if you follow EOS®).
We are so excited to launch this new branding and look forward to continuing our work to create freedom for entrepreneurs, to elevate themselves into their Unique Ability® work. You'll see these changes rolled out this week across all parts of the business. We love being part of these freedom stories, and this logo represents this passion for our team.