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KNOW | TWELVE, SEPTEMBER 2017

Teens favoring Snapchat and Instagram over Facebook. 

Research firm eMarketer reports that Facebook is losing appeal among teens and young adults and growth is slowing as those demographic groups switch to using alternative social apps Snapchat and Instagram.  Both Snapchat and Instagram are enjoying double-digit growth in the younger 24aaffa670e634a7da9a087bfa83abe6_400x400.pngdemographic, thought to be partially due to younger users favoring more visual communications platforms.  This is the second consecutive year of decline in usage for Facebook among this demographic group. 

 

The loss is not good news for Facebook, whose business is dependent on ad revenue.  eMarketer suggests that as teens may be leaving Facebook for these newer platforms, some tweens are skipping Facebook altogether and entering the social media world directly via Snapchat and Instagram.  Teens who do remain on Facebook appear to be less engaged, logging in less often and spending less time on the platform when they do. Facebook does have the consolation of owning one of the two main youth friendly platforms: Instagram. However, eMarketer projects that Snapchat will overtake both Instagram and Facebook in the teen and young adult groups for the first time in 2017. 
https://techcrunch.com/2017/08/22/teens-favoring-snapchat-and-instagram-over-facebook-says-emarketer/
Special Report: Future of Work

Google Is About To Make Your Browser More Paranoid.  

When you visit certain sites, browsers like Google Chrome display a little green padlock and the words "Secure" next to the address. The green padlock and “Secure” notification indicate that the site uses the encrypted web protocol HTTPS instead of unencrypted HTTP. You might also occasionally notice the words "Not Secure" next to an address in Chrome.  To protect your information “Not Secure” will typically appear on a site that does not use HTTPS but which asks you to enter a DghC5a3s_400x400.jpgpassword or credit-card number. Starting in October, Google will display the "Not Secure" warning more often.  A forthcoming version of Chrome will display “Not Secure” warnings when users are requested to submit any kind of information over an unencrypted HTTP connection, not just credit cards and passwords. 

Protecting credit cards and passwords have been a common practice online, however, more recently there's been a push to encrypt all web traffic. The hope is Google’s security warnings will push more websites to adopt HTTPS which, while not perfect, does help protect privacy and ensure that you are viewing the page you intend and are not tricked into downloading malware.  Keep an eye out for those warnings but remember that they don’t necessarily mean your information is being passed along insecurely.
https://www.wired.com/story/google-is-about-to-make-your-browser-more-paranoid/
Special Report: Future of Work
A Start-Up Suggests a Fix to Health Care.   

Investors and technology entrepreneurs in Silicon Valley see the American healthcare system as the next great market for reform.  This increased interest is because of advances in technology, an increased market as more Americans were added to the health care market through the Affordable Care Act and incentives for start-ups.  The most potentially ground breaking company is Aledade, founded in 2014 by Farzad Mostashari, a doctor and technologist who was the national coordinator for health information technology at the Department of Health and Human Services in the Obama administration.

Dr. Mostashari wants to reduce the cost of health care while improving how patients are treated and help save the independent primary care doctor. “The whole idea is to align incentives between society and doctors and patients,” Dr. Mostashari said, adding that Aledade has helped reduce hospital readmissions and decrease visits to specialists in many of its markets. Aledade faces its own share of hurdles, including whether its investors can ride out a long and costly expansion before it starts to realize any big paydays. Still, its plan, which mainly involves using software to achieve its goals, looks promising.
https://www.nytimes.com/2017/08/16/technology/a-start-up-suggests-a-fix-to-the-health-care-morass.htm

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