Tools you can use
Are you paying attention to the power of Pinterest for your business?
Pinterest is gaining enormous traction in just the last couple months. Unique visitors to the site grew 400% from September to December 2011 and it’s quickly becoming a favorite tool, especially among the design and retail communities. Just last month one study showed that Pinterest drives more visitors to third-party websites than Google+, YouTube and LinkedIn combined and in many cases Pinterest is driving more web traffic than Twitter. Why? Each pin is a permalink taking people directly to the website where it is from. When you post, be sure the link takes them back to your website where there are opt-in forms or take them to a page where they could purchase, see more items, pin more items or opt in to hear more from you.
People like to do business with other people they know, like and trust. Creating boards that show who you are is compelling. It offers a personal side to your business. If you are already using personal branding for your business, use Pinterest to take it to the next level. Use boards to showcase your lifestyle – maybe a “Your Style,” “Offices I’d Love to Have,” “Best Books List” or “Dream Vacations.” These boards help show who you are and give your followers a chance to connect on a personal level with you. Don’t forget to add a Pinterest button to your website to connect viewers to your account.
-Contributed by Katrina Padron