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How To Use Big Data For Marketing

Data-driven marketing has the potential to be every digital marketer’s dream come true by providing intelligence to make decisions about your marketing strategy, allowing you to hyper-segment your current audience and providing targeting parameters that decrease CPC, stretch budgets and positively impact the bottom line.

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Utilize Apple CareKit and Mad Mimi to Increase Productivity

LOVE | TWELVE, JUNE 2016

Apple CareKit is not an app. Rather, CareKit is a framework that can be used by developers to create apps that help people manage their medical conditions and easily track and share information with their doctors. So, instead of 'using' CareKit, you might use an app that was developed using the CareKit framework.

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