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Boosting Social Media Advertising, Crucial HR Tips & How to be a Great Boss

KNOW | TWELVE, MAY 2019 

More Than 90% of Small Businesses Will Increase Advertising Spending in 2019

Most Small Businesses Are Prioritizing Advertising This Year and Will Increase Spending on Social Media Advertising (56%) and Other Online Advertising Mediums Such as Google Search and Banner Ads (41%). A large percentage (91%) plan to invest more in advertising in 2019, according to a new survey from The Manifest, a business news and how-to website.

Each year, more than half of small businesses (57%) spend less than $50,000 on advertising, the survey found. Increased spending on advertising will help small businesses spread brand awareness and stand out among their competition.

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Tools You Need, Employment Law Changes & Tips for Tough Conversations

KNOW | TWELVE, APRIL 2019 

Tools and Software You Should Be Using in 2019

Each decision that supervisors, team leaders, or CEOs make drastically affects the company’s entire ecosystem. A leader should research and test each decision before choosing to move forward. This step is crucial for a company to thrive in competitive markets. The fine folks over at Best Company asked CEOs, managers, and leaders about the tools and software that have proven to work for them. In this power-packed synopsis, these representatives share valuable insights and explain the benefits of using the most up-to-date tools and software in the following categories:

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Spooked by Sales?

Happy October! Q4 is upon us and here at Delegate, the start of Fall marks the start of heavy sales work for me and my team this year. In a business that has been built almost exclusively by word of mouth and referrals, having to become more intentional with our sales efforts makes we want to hide in a dark corner and eat LOTS of candy! I share this with you because like any boot-strapping entrepreneur- no matter how scary the task, I am committed to putting on a brave face and figuring it out as I go. That means lots of masterminding with peers, lots of reading and lots of creative research and development with my team.
It also means re-framing the way I think about selling. Dan Pink writes in To Sell is Human, “Like it or not, we’re all in sales!” It’s just one of the many hats we have to wear each day. I choose to approach it with positivity and integrity- selling services that I know serve people and make a difference in their lives. In this way sales just becomes a socially conscious way of balancing money making and helping your customers get what they want and need! Dust off that sales hat and make it an awesome month!
- Emily
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