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Twitter Announces Character Limit Update

KNOW | TWELVE, DECEMBER 2017

Twitter is about to get more words -- a lot more.

Twitter recently announced it is doubling how many characters can be used when tweeting, going from 140 to 280 characters. The new limit will roll out to Twitter users in almost all 40 languages Twitter supports except Japanese, Korean or Chinese because those languages can convey twice as much information in less space. Twitter performed a test in late September with a small group of users. Interestingly, after the novelty wore off, most people in the test stopped making full 280 character length tweets. Twitter noted that only 5% of tweets sent from people in the 280-character test group were longer than 140 characters, and just 2% were over 190 characters.

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Twitter's New customer service feature for Businesses and More..

KNOW | TWELVE, MARCH 2017 

Twitter has debuted custom profiles for businesses’ agents, so people don’t think they’re talking to bots.

This new customer service feature for businesses using its service, will allow agents to respond to direct messages using custom profiles. That is, their names and profile pictures will display when in conversations with customers, instead of the company’s Twitter photo and name. Customer service agents can also get creative by adding emoji to their Twitter names.
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