The Problem
A Delegate Solutions client was consistently sending out similar, templated emails to various recipients on his contact list. He often needed to send out these emails, which would include newsletters or weekly updates, to larger amounts of people. With using his current mass mailing service, few recipients were opening these emails. Additionally, emails tended to land in the receiver’s spam or junk folder because it was noted - by the inbox itself - as sent from a mass mailing type of service.