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Tips for Holiday Email Campaigns, Thoughtful Employee Gifting, and Leadership Tips for Female Entreps

KNOW | TWELVE, DECEMBER 2019 

Tips For Last-Minute Holiday Email Campaigns

How’s your inbox looking these days? I don’t know about you, but both my work and personal inboxes have been inundated with Holiday Email Campaigns from all over the place. Has your organization sent out their Holiday Email Campaign? 

With Thanksgiving and Black Friday behind us, we are head-long into the Holiday Season! Haven’t sent a Holiday Email campaign yet? Fear not! Take a look at this quick read for tips on sending successful last-minute email campaign. Here are a few key takeaways: 

  • Conventional wisdom of email timing may not apply anymore
  • Consider taking a different approach to your CTA’s during the holidays
  • The length of your email campaign is especially important right now
  • The best time to send your email is when no one else is emailing

- INC.

 

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3 Tips to Proactively Prepare Your Business for a Recession

BY EMILY MORGAN & MARK O’DONNELL, EOSI

A strong economy has been a welcome season for business owners.  It has allowed us to grow and scale our companies with ease and comfort.  Many believe that an impactful recession is bound to come at some point soon, given that recessions occur on average every 5-6 years. 

A business owner who remains aware of this and prepares their business as if it could be tomorrow, will ultimately run a better business instead of letting the economic shifts “just happen to them.”  There are a few ways that you can prepare your company for this change.

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Keys to Perfecting your Delegation Strategies, and Tips for Aspiring Women Business-Owners

KNOW | TWELVE, NOVEMBER 2019 

11 Tips for Female Entrepreneurs

Check out this quick read on tips for female entrepreneurs beating the odds. According to the National Association of Women Business Owners, today there are more than 11.6 million women-owned businesses in the U.S. Since 2007, the number of women-owned firms has grown at five times the national average, with 1,072 new women-owned firms starting every day.

Here's what female entrepreneurs can do to avoid being one of the 20% of small businesses that fail in the first year or 50% that do not survive beyond five.

  • Do what you love and love what you do
  • Be generous with you time for clients, and strive for the highest quality in everything you do
  • Network
  • Fake it 'til you become it
  • Listen to feedback
  • Create an inspiring work environment
  • Hire a motivated staff
  • Never lose curiosity for learning new things
  • Set goals
  • Maintain the balance between work and life
  • Have a business financial plan and personal financial plan

With more women than ever starting their own business, and with the increasing rate of success of these businesses, one could surmise that women may especially be well suited for entrepreneurship. - CNBC

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The Importance of Diversity in the Workplace

KNOW | TWELVE, OCTOBER 2019 

Diversity in the Workplace

Here’s a quick read about Aflac’s success of celebrating women in the workplace and the benefits of diversity amongst any organization. Here are the highlights:

Great businesses thrive on diverse workforces, as women founders and senior executives know firsthand. Diversity starts with hiring practices, but extends to creating a culture of inclusion in which diverse backgrounds and viewpoints are embraced.Diversity also requires addressing the unique, practical issues of women at every level in the workplace. A key piece is offering benefits packages that meet women's needs, freeing them from worry so they can focus their full attention on work.


Hiring for Diversity
Among the advantages of a diverse workforce are better business performance, increased customer satisfaction and improved employee satisfaction.


Commitment at the Top
Commitment to diversity must start at the highest levels, with leaders setting the tone and showing the way.


Policies that Support Inclusion
An inclusive environment doesn't guarantee success, but it does provide the environment for talented people to flourish and prove themselves.


Benefits to Meet Diverse Needs
Benefits packages are a powerful way for your company's commitment to diversity to touch employees every day. And today's workers are not just looking for health insurance, dental and vision coverage. Supplemental benefits are just as critical when it comes to financial security, quality of life and peace of mind. - INC

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Getting Back to the Grind After Vacation, Recession-Proofing Your Company Now, and First-Hire Must-Have Attributes

KNOW | TWELVE, SEPTEMBER 2019 

10 Ways to Get Back to the Grind After Vacation

Vacations are awesome. They're also beneficial, allowing you to restock energy reserves, boost happiness, calm your mind and even lower your risk of heart attack, all of which can help make you a better leader. You know what’s not awesome? Trying to relocate the zone after returning from vacation. But if you implement the following 10 tips, you’ll get back in the workflow in no time. 

  • Prepare Before You Go
  • Take a Buffer Day
  • Jump Back into Your Routine
  • Review Your Calendar
  • Pace Yourself
  • Delegate What You Can
  • Zone in on Your “Why”
  • Remove Any Distractions
  • Bring Your Vacation Back With You
  • Plan Your Next Getaway

So, here we are, after Labor Day, and back at it. This quick read gives us tips on how to really get back at it after vacation! - Entrepreneur

 

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Webinar Replay: See the Exact Delegation Process These Entrepreneurs Used to Grow Their Companies

Emily Morgan, Founder of Delegate Solutions, pulls back the curtain to share what time-starved entrepreneurs do to get administrative & busy work off their plates to free their time—growing their businesses in the process!

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4 Ways To Declare Your Independence

All entrepreneurs can remember back to the days when we had a 9-5 job, a boss, a steady paycheck and lots of PTO.  We left that life behind in search of independence, risk with reward, and a spirit of “why can’t I?” So how is it that now instead we work 7-7, have to manage complicated staff relations ourselves, our paycheck is variable, and PTO is laughable at best?  This “job” that we have created for ourselves is compromising our independence and what we fought so fiercely for.

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Facebook Updates Ads Reporting

KNOW | TWELVE, JUne 2018

 

Google’s File on Me Was Huge. Here’s Why It Wasn’t as Creepy as My Facebook Data.

Though Google has far more data about us than Facebook, because we use it for not only our internet searches but also for our emails, calendaring, maps, photo uploads, video streaming, mobile phones and web browsers, Google has sidestepped controversy while Facebook has under fire for improperly leaking user data. To find out why, I downloaded a copy of all of the information that Google has on me and compared that data to what I already knew Facebook had obtained on me. What I found was that while my Google data archive was much larger than my Facebook file it was also packed with fewer unpleasant surprises and I was relieved to find out I could delete the data. In contrast, when I downloaded my Facebook data, I found that a lot of what I saw could not be purged.

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The Year of Hyperfocus

HELLO | TWELVE, JANUARY 2018

Happy Friday and welcome to 2018!  What a fun year we have in front of us!  As entrepreneurs, we are inherently excited by all of the opportunities, ideas and projects that surround us almost by nature.  Because of our open minds, it's as if the universe dangles these sparkly goodies in front of us, knowing that we possess the required chutzpah to make it happen!  The hard part is, all of that distraction diffuses our energy and focus.

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Utilize Tab and Cold Turkey to Increase Productivity

LOVE | TWELVE, DECEMBER 2017

Tab describes itself as “The simple intuitive app to take the pain out of splitting group bills.” Available for Android and iOS, Tab is aimed at avoiding that awkward group bill splitting experience at the restaurant table. Tab lets you calculate the split, taking into account the tip and tax and even grabs a snapshot of the receipt.

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