BY EMILY MORGAN & MARK O’DONNELL, EOSI
A strong economy allows us to grow and scale our companies. It allows us to grow and scale our companies with ease and comfort. But eventually, all booming economies are followed by some degree of recession. To survive long term, business owners must learn how to be successful in hard times and good times.
Smart business owners use the “good times” to prepare for the bad times. A business owner that prepares their business as if a recession could hit tomorrow will ultimately run a better business. Instead of letting the economic shifts “just happen to them,” they prepare to succeed in any scenario. You can prepare your company for this change in a few ways.
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