How to Match the Pitch to the Deliverable.. At Scale
You know the game. You hire an “expert” external resource to fill a gap, help you accomplish something important by way of their expertise, only to find out that the pitch doesn’t match the deliverable. So where is the disconnect? I believe it comes down to one thing: Solid Process. Lack of process is chaos. Lack of process holds us back from differentiating ourselves and most importantly, it keeps us from becoming a scalable company.