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Tips for Holiday Email Campaigns, Thoughtful Employee Gifting, and Leadership Tips for Female Entreps

KNOW | TWELVE, DECEMBER 2019 

Tips For Last-Minute Holiday Email Campaigns

How’s your inbox looking these days? I don’t know about you, but both my work and personal inboxes have been inundated with Holiday Email Campaigns from all over the place. Has your organization sent out their Holiday Email Campaign? 

With Thanksgiving and Black Friday behind us, we are head-long into the Holiday Season! Haven’t sent a Holiday Email campaign yet? Fear not! Take a look at this quick read for tips on sending successful last-minute email campaign. Here are a few key takeaways: 

  • Conventional wisdom of email timing may not apply anymore
  • Consider taking a different approach to your CTA’s during the holidays
  • The length of your email campaign is especially important right now
  • The best time to send your email is when no one else is emailing

- INC.

 

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3 Tips to Proactively Prepare Your Business for a Recession

BY EMILY MORGAN & MARK O’DONNELL, EOSI

A strong economy has been a welcome season for business owners.  It has allowed us to grow and scale our companies with ease and comfort.  Many believe that an impactful recession is bound to come at some point soon, given that recessions occur on average every 5-6 years. 

A business owner who remains aware of this and prepares their business as if it could be tomorrow, will ultimately run a better business instead of letting the economic shifts “just happen to them.”  There are a few ways that you can prepare your company for this change.

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Keys to Perfecting your Delegation Strategies, and Tips for Aspiring Women Business-Owners

KNOW | TWELVE, NOVEMBER 2019 

11 Tips for Female Entrepreneurs

Check out this quick read on tips for female entrepreneurs beating the odds. According to the National Association of Women Business Owners, today there are more than 11.6 million women-owned businesses in the U.S. Since 2007, the number of women-owned firms has grown at five times the national average, with 1,072 new women-owned firms starting every day.

Here's what female entrepreneurs can do to avoid being one of the 20% of small businesses that fail in the first year or 50% that do not survive beyond five.

  • Do what you love and love what you do
  • Be generous with you time for clients, and strive for the highest quality in everything you do
  • Network
  • Fake it 'til you become it
  • Listen to feedback
  • Create an inspiring work environment
  • Hire a motivated staff
  • Never lose curiosity for learning new things
  • Set goals
  • Maintain the balance between work and life
  • Have a business financial plan and personal financial plan

With more women than ever starting their own business, and with the increasing rate of success of these businesses, one could surmise that women may especially be well suited for entrepreneurship. - CNBC

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The Importance of Diversity in the Workplace

KNOW | TWELVE, OCTOBER 2019 

Diversity in the Workplace

Here’s a quick read about Aflac’s success of celebrating women in the workplace and the benefits of diversity amongst any organization. Here are the highlights:

Great businesses thrive on diverse workforces, as women founders and senior executives know firsthand. Diversity starts with hiring practices, but extends to creating a culture of inclusion in which diverse backgrounds and viewpoints are embraced.Diversity also requires addressing the unique, practical issues of women at every level in the workplace. A key piece is offering benefits packages that meet women's needs, freeing them from worry so they can focus their full attention on work.


Hiring for Diversity
Among the advantages of a diverse workforce are better business performance, increased customer satisfaction and improved employee satisfaction.


Commitment at the Top
Commitment to diversity must start at the highest levels, with leaders setting the tone and showing the way.


Policies that Support Inclusion
An inclusive environment doesn't guarantee success, but it does provide the environment for talented people to flourish and prove themselves.


Benefits to Meet Diverse Needs
Benefits packages are a powerful way for your company's commitment to diversity to touch employees every day. And today's workers are not just looking for health insurance, dental and vision coverage. Supplemental benefits are just as critical when it comes to financial security, quality of life and peace of mind. - INC

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Getting Back to the Grind After Vacation, Recession-Proofing Your Company Now, and First-Hire Must-Have Attributes

KNOW | TWELVE, SEPTEMBER 2019 

10 Ways to Get Back to the Grind After Vacation

Vacations are awesome. They're also beneficial, allowing you to restock energy reserves, boost happiness, calm your mind and even lower your risk of heart attack, all of which can help make you a better leader. You know what’s not awesome? Trying to relocate the zone after returning from vacation. But if you implement the following 10 tips, you’ll get back in the workflow in no time. 

  • Prepare Before You Go
  • Take a Buffer Day
  • Jump Back into Your Routine
  • Review Your Calendar
  • Pace Yourself
  • Delegate What You Can
  • Zone in on Your “Why”
  • Remove Any Distractions
  • Bring Your Vacation Back With You
  • Plan Your Next Getaway

So, here we are, after Labor Day, and back at it. This quick read gives us tips on how to really get back at it after vacation! - Entrepreneur

 

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The Importance of Time Blocking, Trends in Sales Tech to Follow for 2020, and Signs that your Startup isn’t Really Starting Up

KNOW | TWELVE, AUGUST 2019 

The Benefits of Blocked Times on Your Calendar for Priority Tasks

We’ve all been there at some point. You view your calendar and notice that you have more on your to-do-lists than hours in the day. For the best in benefits of your calendar, you need to block times for certain tasks. This will avoid the stress and frustration that comes with the ineffective ways you have managed your time in the past and help you remain productive. Time-blocking can be used to save the day.


In this quick read, you will learn about the benefits of time blocking. Here are the main points:

  • Blocking time gets you started and maintains motivation.
  • Blocking time helps you focus on and efficiently complete your most important tasks.
  • Blocking time also encourages healthy work-life balance.
  • Blocking time can improve your physical and mental health.
  • Blocking time helps you say “no.”
At Delegate Solutions, all of our Associates block their time in a way that enables them to prioritize client work for optimal efficiency. We also help our clients block their time to help them prioritize and stay focused. Take a look at this quick read to learn more about the benefits of, and implementation of time blocking! - Entrepreneur

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New Health Care Laws for Small Business Owners, Accounting Reports You Should be Paying Attention to, and How to Beat the Summer Slowdown

KNOW | TWELVE, JULY 2019 

The Trump Administration's Newest Health Care Rule Could Shake Up Small Business Benefits Nationwide

In less than six months, small business employees could have some of the same health insurance tax benefits as workers at large corporations.

 

Last month, the Trump administration issued a rule making health reimbursement arrangement (HRA) plans more accessible to workers nationwide. The use of HRA plans, which are funded with pre-tax money by employers, has long been restricted to exclude paying for insurance premiums. The new ruling, which goes into effect in January 2020, will change that.

 

Historically, larger organizations with many employees have more negotiating power than smaller firms, and can obtain stronger health insurance plans for their employees at lower rates. The Trump administration is framing the new rule as a way for some small businesses to level the playing field.

 

"There are some employers who would like to offer their employees health coverage, but the requirements have become so extensive or the cost has become so high, that they aren't able to," Alexandra Campau, a former special assistant for health policy to President Trump, told the Journal. - INC

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Financial Advice for Small Business Owners, Knowing When to Cash Out, and The Best Cities for Entrepreneurial Talent

KNOW | TWELVE, JUNE 2019 

10 Self-Help Tips To Help Small Business Owners Keep Their Finances Organized

Owning a small business can certainly come with a steep learning curve, and it’s one that many entrepreneurs face alone. Learning on the fly is never easy, and there are many aspects of day-to-day business that need to be mastered. In particular, small business owners may struggle to keep finances in order.

While it can be challenging to keep your business’ finances organized and under control, with a little know-how—and a bit of expert advice—you can get a grasp on the information, procedures and technology you need. In this article, 10 members of Forbes Finance Council share their top recommendations for small business owners who are struggling to keep their finances in order. Check out this article and learn how to leverage these recommendations and get your small business financially organized!

 

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Boosting Social Media Advertising, Crucial HR Tips & How to be a Great Boss

KNOW | TWELVE, MAY 2019 

More Than 90% of Small Businesses Will Increase Advertising Spending in 2019

Most Small Businesses Are Prioritizing Advertising This Year and Will Increase Spending on Social Media Advertising (56%) and Other Online Advertising Mediums Such as Google Search and Banner Ads (41%). A large percentage (91%) plan to invest more in advertising in 2019, according to a new survey from The Manifest, a business news and how-to website.

Each year, more than half of small businesses (57%) spend less than $50,000 on advertising, the survey found. Increased spending on advertising will help small businesses spread brand awareness and stand out among their competition.

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Tools You Need, Employment Law Changes & Tips for Tough Conversations

KNOW | TWELVE, APRIL 2019 

Tools and Software You Should Be Using in 2019

Each decision that supervisors, team leaders, or CEOs make drastically affects the company’s entire ecosystem. A leader should research and test each decision before choosing to move forward. This step is crucial for a company to thrive in competitive markets. The fine folks over at Best Company asked CEOs, managers, and leaders about the tools and software that have proven to work for them. In this power-packed synopsis, these representatives share valuable insights and explain the benefits of using the most up-to-date tools and software in the following categories:

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